J.L. Lilien: search on Z-Library

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1

The B2B Knowledge Gap

Lilien, Gary L.

Journal:

International Journal of Research in Marketing

Year:

2016

Language:

english

File:

PDF, 874 KB

english, 2016

2

The Role of Spiritual Care with the Introduction of an End of Life Order Set

Stilos, Kalli, Ford, Bill, Lilien, Tammy, Moore, Jennifer

Journal:

Journal of Pastoral Care & Counseling: Advancing theory and professional practice through scholarly and reflective publications

Year:

2019

Language:

english

File:

PDF, 601 KB

english, 2019

3

A multi-stage model of word-of-mouth influence through viral marketing

Arnaud De Bruyn, Gary L. Lilien

Journal:

International Journal of Research in Marketing

Year:

2008

Language:

english

File:

PDF, 581 KB

english, 2008

4

A decision-support system for evaluating sales prospects and launch strategies for new products

Jean Marie Choffray, Gary L. Lilien

Journal:

Industrial Marketing Management

Year:

1986

Language:

english

File:

PDF, 643 KB

english, 1986

5

Performance implications of deploying marketing analytics

Germann, Frank, Lilien, Gary L., Rangaswamy, Arvind

Journal:

International Journal of Research in Marketing

Year:

2013

Language:

english

File:

PDF, 715 KB

english, 2013

6

Estimating Time Varying Risk Premia in the Term Structure: The Arch-M Model

Robert F. Engle, David M. Lilien and Russell P. Robins

Journal:

Year:

1987

Language:

english

File:

PDF, 370 KB

english, 1987

7

The Sales Lead Black Hole: On Sales Reps' Follow-Up of Marketing Leads

Sabnis, Gaurav, Chatterjee, Sharmila C, Grewal, Rajdeep, Lilien, Gary L

Journal:

Journal of Marketing

Year:

2013

Language:

english

File:

PDF, 411 KB

english, 2013

8

Supplier-Selected Referrals

Hada, Mahima, Grewal, Rajdeep, Lilien, Gary L.

Journal:

Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 413 KB

english, 2014

9

Should Firms Spend More on Research and Development and Advertising During Recessions?

Srinivasan, Raji, Lilien, Gary L, Sridhar, Shrihari

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 1.81 MB

english, 2011

10

Do Trade Shows Pay off?

Srinath Gopalakrishna, Gary L. Lilien, Jerome D. Williams and Ian K. Sequeira

Journal:

Journal of Marketing

Year:

1995

Language:

english

File:

PDF, 554 KB

english, 1995

11

Bridging the Academic–Practitioner Divide in Marketing Decision Models

Journal:

Journal of Marketing

Year:

2011

Language:

english

File:

PDF, 5.12 MB

english, 2011

12

Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls

Schmitz, Christian, Lee, You-Cheong, Lilien, Gary L.

Journal:

Journal of Marketing

Year:

2014

Language:

english

File:

PDF, 432 KB

english, 2014

13

Generalizing about Trade Show Effectiveness: A Cross-National Comparison

Marnik G. Dekimpe, Pierre François, Srinath Gopalakrishna, Gary L. Lilien and Christophe van den Bulte

Journal:

Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 1.53 MB

english, 1997

14

Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models

Van den Bulte, Christophe, Lilien, Gary L.

Journal:

Marketing Science

Year:

1997

Language:

english

File:

PDF, 1.53 MB

english, 1997

15

Assessing Response to Industrial Marketing Strategy

Jean-Marie Choffray and Gary L. Lilien

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.86 MB

english, 1978

16

Optimal Price Subsidy Policy for Accelerating the Diffusion Of Innovation

Kalish, Shlomo, Lilien, Gary L.

Journal:

Marketing Science

Year:

1983

Language:

english

File:

PDF, 303 KB

english, 1983

17

Industrial Advertising Effects and Budgeting Practices

Gary L. Lilien, Alvin J. Silk, Jean-Marie Choffray and Murlidhar Rao

Journal:

Journal of Marketing

Year:

1976

Language:

english

File:

PDF, 1.62 MB

english, 1976

18

An International Comparison of the Determinants of Industrial Marketing Expenditures

Gary L. Lilien and David Weinstein

Journal:

Journal of Marketing

Year:

1984

Language:

english

File:

PDF, 317 KB

english, 1984

19

Searching for Generalizations in Business Marketing Negotiations

Eliashberg, Jehoshua, Lilien, Gary L., Kim, Nam

Journal:

Marketing Science

Year:

1995

Language:

english

File:

PDF, 1.79 MB

english, 1995

20

Performance Assessment of the Lead User Idea-Generation Process for New Product Development

Lilien, Gary L., Morrison, Pamela D., Searls, Kathleen, Sonnack, Mary, Hippel, Eric von

Journal:

Management Science

Year:

2002

Language:

english

File:

PDF, 148 KB

english, 2002

21

Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda

Abbie Griffin, Brett W. Josephson, Gary Lilien, Fred Wiersema…

Journal:

Marketing Letters

Year:

2013

Language:

english

File:

PDF, 213 KB

english, 2013

22

Repeat-Buying: Theory and Applications.by A. S. C. Ehrenberg

Review by: Gary L. Lilien

Journal:

Journal of the American Statistical Association

Year:

1975

Language:

english

File:

PDF, 259 KB

english, 1975

23

Trends im Industriegütermarketing — Fortschritte, Entwicklungen und zukünftiger Forschungsbedarf

Belz, Christian, Backhaus, Klaus, Lilien, Gary

Journal:

Marketing Review St. Gallen

Year:

2013

Language:

german

File:

PDF, 675 KB

german, 2013

24

Technological Opportunism and Radical Technology Adoption: An Application to E-Business

Srinivasan, Raji, Lilien, Gary L., Rangaswamy, Arvind

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 121 KB

english, 2002

25

The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products

Lilien, Gary L., Yoon, Eunsang

Journal:

Management Science

Year:

1990

Language:

english

File:

PDF, 1.16 MB

english, 1990

26

First in, First out? The Effects of Network Externalities on Pioneer Survival

Raji Srinivasan, Gary L. Lilien and Arvind Rangaswamy

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 3.68 MB

english, 2004

27

Sales Representative Departures and Customer Reassignment Strategies in B2B Markets

Shi, Huanhuan, Sridhar, Shrihari, Grewal, Rajdeep, Lilien, Gary

Journal:

Journal of Marketing

Year:

2016

Language:

english

File:

PDF, 534 KB

english, 2016

28

Handbook of Business-to-Business Marketing || Value-based Pricing: A State-of-the-Art Review

Lilien, Gary, Grewal, Rajdeep

Year:

2012

Language:

english

File:

PDF, 581 KB

english, 2012

29

Generalizing about Trade Show Effectiveness: A Cross-National Comparison

Dekimpe, Marnik G., François, Pierre, Gopalakrishna, Srinath, Lilien, Gary L., Van den Bulte, Christophe

Journal:

Journal of Marketing

Year:

1997

Language:

english

File:

PDF, 1.44 MB

english, 1997

30

Industrial market segmentation by the structure of the purchasing process

Jean-Marie Choffray, Gary L. Lilien

Journal:

Industrial Marketing Management

Year:

1980

Language:

english

File:

PDF, 773 KB

english, 1980

31

A dymimic model of housing price determination

Robert F. Engle, David M. Lilien, Mark Watson

Journal:

Journal of Econometrics

Year:

1985

Language:

english

File:

PDF, 1.34 MB

english, 1985

32

Survival of high tech firms: The effects of diversity of product–market portfolios, patents, and trademarks

Raji Srinivasan, Gary L. Lilien, Arvind Rangaswamy

Journal:

International Journal of Research in Marketing

Year:

2008

Language:

english

File:

PDF, 345 KB

english, 2008

33

The Total Product Design Concept and an Application to the Auto Market

Raji Srinivasan, Gary L. Lilien, Arvind Rangaswamy, Gina M. Pingitore, Daniel Seldin

Journal:

Journal of Product Innovation Management

Year:

2012

Language:

english

File:

PDF, 285 KB

english, 2012

34

Location, Location, Location: How Network Embeddedness Affects Project Success in Open Source Systems

Grewal, Rajdeep, Lilien, Gary L., Mallapragada, Girish

Journal:

Management Science

Year:

2006

Language:

english

File:

PDF, 185 KB

english, 2006

35

Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects

Lilien, Gary L., Roberts, John H., Shankar, Venkatesh

Journal:

Marketing Science

Year:

2013

Language:

english

File:

PDF, 363 KB

english, 2013

36

Accounting Changes: Successful versus Unsuccessful Firms

Steven Lilien, Martin Mellman and Victor Pastena

Journal:

The Accounting Review

Year:

1988

Language:

english

File:

PDF, 1.84 MB

english, 1988

37

A new theory for torsional stiffness of multi-span bundle overhead transmission lines

Wang, J., Lilien, J.-L.

Journal:

IEEE Transactions on Power Delivery

Year:

1998

Language:

english

File:

PDF, 704 KB

english, 1998

38

User-Generated Open Source Products: Founder's Social Capital and Time to Product Release

Mallapragada, Girish, Grewal, Rajdeep, Lilien, Gary

Journal:

Marketing Science

Year:

2012

Language:

english

File:

PDF, 763 KB

english, 2012

39

Informants in Organizational Marketing Research: Why Use Multiple Informants and How to Aggregate Responses

Van Bruggen, Gerrit H., Lilien, Gary L., Kacker, Manish

Journal:

Journal of Marketing Research

Year:

2002

Language:

english

File:

PDF, 82 KB

english, 2002

40

Technological Opportunism and Radical Technology Adoption: An Application to E-Business

Raji Srinivasan, Gary L. Lilien and Arvind Rangaswamy

Journal:

Journal of Marketing

Year:

2002

Language:

english

File:

PDF, 2.79 MB

english, 2002

41

An Exploratory Investigation of the Structure of the Buying Center in the Metalworking Industry

Gary L. Lilien and M. Anthony Wong

Journal:

Journal of Marketing Research

Year:

1984

Language:

english

File:

PDF, 410 KB

english, 1984

42

Developing and Testing a Contingency Paradigm of Group Choice in Organizational Buying

Elizabeth J. Wilson, Gary L. Lilien and David T. Wilson

Journal:

Journal of Marketing Research

Year:

1991

Language:

english

File:

PDF, 2.95 MB

english, 1991

43

First in, First out? The Effects of Network Externalities on Pioneer Survival

Srinivasan, Raji, Lilien, Gary L., Rangaswamy, Arvind

Journal:

Journal of Marketing

Year:

2004

Language:

english

File:

PDF, 149 KB

english, 2004

44

Do Trade Shows Pay Off?

Gopalakrishna, Srinath, Lilien, Gary L., Williams, Jerome D., Sequeira, Ian K.

Journal:

Journal of Marketing

Year:

1995

Language:

english

File:

PDF, 1.20 MB

english, 1995

45

Software Tools for New Product Development

Rangaswamy, Arvind, Lilien, Gary L.

Journal:

Journal of Marketing Research

Year:

1997

Language:

english

File:

PDF, 1.58 MB

english, 1997

46

Assessing Response to Industrial Marketing Strategy

Choffray, Jean-Marie, Lilien, Gary L.

Journal:

Journal of Marketing

Year:

1978

Language:

english

File:

PDF, 1.47 MB

english, 1978

47

Driving Customer Analytics From the Top

Germann, Frank, Lilien, Gary L., Moorman, Christine, Fiedler, Lars, GroÎ²maÎ², Till

Journal:

Customer Needs and Solutions

Year:

2020

File:

PDF, 522 KB

2020

48

Econometric software reliability and nonlinear estimation in EViews: comment

David M. Lilien

Journal:

Journal of Applied Econometrics

Year:

2000

Language:

english

File:

PDF, 69 KB

english, 2000

49

Vibration Amplitudes Caused by Parametric Excitation of Cable Stayed Structures

J.L. Lilien, A.Pinto da Costa

Journal:

Journal of Sound and Vibration

Year:

1994

File:

PDF, 687 KB

1994

50

An experimental study of alternative preparation aids for international negotiations

Jehoshua Eliashberg, Stéphane Gauvin, Gary L. Lilien, Arvind Rangaswamy

Journal:

Group Decision and Negotiation

Year:

1992

Language:

english

File:

PDF, 1.28 MB

english, 1992

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